Published June 28, 2023

The Importance of Energy Efficiency and Eco – Friendly Features When Selling Your Home

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Written by Cathy Lacy

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Considering selling your home? If so, it’s important to understand just how much buyers value energy efficiency and eco-friendly features in today’s real estate market. With summer in full swing, the demand for sustainable homes is on the rise. According to the 2023 Realtors and Sustainability Report from the National Association of Realtors (NAR), 48% of agents and brokers have noticed a significant consumer interest in sustainability. This trend not only reflects a growing environmental consciousness but also a desire to reduce monthly energy costs. As a seller, knowing this information can help you make your home more appealing to potential buyers.

Jessica Lautz, Deputy Chief Economist and VP of Research at NAR, highlights the importance of promoting green features and energy information to future homebuyers. Many buyers actively seek homes that minimize their environmental impact while offering long-term energy savings. By understanding what buyers in your area are looking for, you can upgrade your home to maximize its green appeal.

The National Association of Realtors (NAR) report identifies several green home features that are particularly important to buyers at a national level. This includes windows, doors, and siding; proximity to frequently visited places; a comfortable living space; and a home’s utility bills and operating costs. While it may not be feasible to address all of these aspects, making even a few improvements can make a significant difference when it comes to selling your home.

Energy Star has provided valuable suggestions for maintaining and upgrading your home’s systems. Consider focusing on the following areas: heating and cooling, water heater, smart thermostat, attic insulation, and energy-efficient windows. While upgrading to an energy-efficient home can be expensive, it’s important to know that you could be eligible for tax credits and rebates for energy-efficient home installations and upgrades.

In today’s real estate market, energy efficiency and eco-friendly features are highly valued by buyers. By making the right upgrades and working with a knowledgeable agent, you can attract more potential buyers and increase the appeal and value of your home. Embracing sustainability not only benefits the environment but also your chances of a successful sale. 

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